Domain names are an important part of any business. They help with branding, marketing, and establishing yourself as an authority in your industry. Plus, they give you more control over your online presence. So if you have not already registered a domain name for your business, now is the time to do it! In this article, we’ll discuss why owning a domain name is important and how to choose the right one for your business.
1. Not owning your domain The first website mistakes I see in new clients is not owning your domain. Most businesses do not understand just how easy it is to lose your domain if you don’t own it yourself. Did a designer or developer say that they purchased it under your name? This is a red flag! I have personally dealt with clients who lost full contact with their previous web designer. Since the domain